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How to Make a Super-Professional Logo Package for Your Client in Under 5 Minutes

Tutorial
June 27, 2019

Exporting the dozens, or even hundreds, of logo files your clients need when you wrap up a logo project can be a daunting and anxiety-inducing task. Maybe you’re not exactly sure what file formats to provide. Do you need to send the full logo and the logo mark separately? How should the files be named and organized?

Even if you have a handle on all of these details, you know manually exporting all the logo files can suck away precious time you could be using on more creative (and fun) jobs.

So how can you banish the dreadful chore of packaging logos from your mind forever? You can use the Logo Package Express extension for Adobe Illustrator! It automatically creates, exports, names, and sorts hundreds of logo files into a dead simple logo package that even stone-age clients can understand. And it does all that in less than 5 minutes.

Here’s how it works:

Step 1: Set Logo

Open up your final logo design file, make a selection of your complete logo and press “Set Logo.” Voilà! A new document opens up with a copy of your logo. The artwork is exactly the same size as it was in your design file, but now you can continue the process without affecting your original design.

01-set-logo

Step 2: Set Logo Components

Logos are often composed of different pieces. Logo Package Express allows you to set up to three of those pieces:

  • the logo mark (typically a graphic, icon, or symbol)
  • the logotype (the name of the company or organization)
  • and the tagline (the slogan).

If your logo doesn’t have all of these pieces, no worries, you only need to set the components you want.

02-set-components
Logo Package Express extension with logo mark, logotype, and tagline set.
Here is an example of a logo that utilizes all three components (logo mark, logotype, and tagline).
Logo Package Express extension with logo mark, and logotype set.
If your logo doesn’t have a tagline, no problem, just set the mark and the logotype.
Logo Package Express extension with logo mark set.
Perhaps you have a simple logo, and don’t need the logotype by itself. Just set the mark and make logos.
Logo Package Express extension with making logos from the originally selected artwork.
If your logo is only one component, set the full logo and then generate your variations. Simple!

Having these components separated out is great for clients. They might want to use just their mark for an app icon, or their logotype by itself in the footer of their website. Providing all of these components means your clients won’t need to come back to you months after the project is over asking for miscellaneous logos.

Step 3: Make Logos

Now that the different pieces of your logo are set, it’s time to click the “Make Logos” button and watch Logo Package Express do its magic. The extension will generate logo variations which include separated versions of the components you set as well as combinations of those components. It will also automatically recolor all the component variations in different color schemes:

  • Full Color
  • All White (Reverse)
  • All Black (One Color)
  • Mixed Color and White (Inverted)
  • Pantone Coated
  • Pantone Uncoated
07-make-logos

This is also the step where you decide which color gamut you want to export first. Print logos are in CMYK, so if you designed your logo using CMYK colors, you’d want to press the “Make Print Logos” button first. If you designed in RGB, press “Make Web Logos” instead. Logo Package Express is very flexible, so you can export print logos only, web logos only, or both web and print logos. Whatever is best for your client.

Step 4: Refine Logos

Logo Package Express does a great job of automatically generating logo variations, but you are a designer, and there will be times where things don’t come out perfectly, or the extension makes variations you don’t want. That’s no problem — simply delete, recolor, or edit and variations that don’t suit your needs before you export. Whatever changes you make will be translated into the final exported files.

08-refine-logos

Step 5: Export Logos

Once the automatically generated logos are tweaked to your specifications, press the export button and watch in utter amazement as all those logos are exported, named, and sorted into a well-organized and straightforward folder structure right before your eyes. Your client will thank you for providing such an easy-to-use package, and the variety of file types will make your clients feel like you’ve gone the extra mile to give them what they paid for.

09-export-logos

Step 6: Repeat Steps 3–5 (Optional)

If you need to make both print and web logos, repeat steps 3–5 with the set you have yet to complete.

Step 7: Bask in Your Glorious Free Time (Mandatory)

Your beastly logo package is now complete. You’ve just spent 5 minutes or less clicking a few buttons and now the rest of the hour you would have used pushing pixels is yours to spend however you see fit. Zip up the package and send it to your client or upload the files to the cloud and email out the link. Your work here is done. Have a snack or something — you deserve it.

Settings

Ok, that sounds amazing for a cookie cutter logo, but you’re unique, and you have…needs. You want to use your own Pantone colors instead of what Logo Package Express provides. The inverted version that was generated is incorrect. You want to export PNGs that are precisely 1200px wide and 300ppi.

No worries my friends, we’ve got you covered. All you have to do is head over to the settings screen by clicking on the gear icon in the upper right corner of the extension panel. Here’s a breakdown of what you’ll find there.

File Format Settings

logo package express settings window, formats tab

This is the section where you can choose exactly which file formats to include in your package. EPS under “Print File Formats” is unchecked by default. EPS is a less common file type clients don’t always need. This file format also exports much more slowly than the other formats. It is for these reasons that it is unchecked by default. If you need EPS, simply check the EPS box and it will be included when you export print logos.

Naming Settings

Logo Package Express exports your logos with a ready-made file naming convention, but one size does not fit all when it comes to naming things. That’s why Logo Package Express allows you to completely customize the names of the files it exports.

You can change whether the files and folders are capitalized or lowercase. You can also specify whether you want the words in the names to be separated by spaces, dashes, or underscores.

Those little technicalities are nice, but the customization factor increases exponentially once you begin to change the names themselves. The pieces of the file naming convention are broken up across Components, Color Schemes, Context, and Color Gamut. Logo Package Express will replace the default name with whatever you enter into the naming fields. Not only does this allow you to change something like “Logo Mark” to  “Icon” if you want, it also allows you to export logo packages in a completely different language!

Scale Settings

You can customize the size of your pixel-based logos (JPG and PNG) using the Scales tab in the settings. There are two scale sections within this tab — Web Scales and Print Scales.

The Web Scales section allows you to add and define as many custom scales as you would like for the web logos you export. You may choose any measurement unit you desire, and you can export at 72, 144, or 300 ppi.

The Print Scales section is much the same with one difference. You can only export print logos at 300 ppi. This is because 300 ppi is best practice for print files. Additionally, Loog Package Express only exports JPGs for print. There is no such thing as a print PNG as it can only contain RGB information.

Padding Settings

Sometimes designers like to include padding or “clear space” around there logo files so that clients cannot misuse their logo files. This can help prevent clients from placing their logos too close to other design elements.

The padding settings are very simple. Pick a unit for your padding and then keep the dimensions locked and add equal padding to all sides of the logo, or unlock the dimensions to add custom padding to each side of the logo.

The padding will be applied to all of the components and exports will always keep the padding proportional to the overall dimensions of the logo file.

Pantone Settings

The color tab is where you can go to manage Pantone settings. You can choose to automatically find the best matches for your colors using the Pantone Coated library, the Pantone Uncoated library, or both. A new row of logo variations will be generated for each box you check.

The second set of Pantone options allow you to use your own pre-selected Pantone colors instead of the colors that Logo Package Express automatically generates. If you select “Automatic,” the extension will find the best match for your colors and apply them automatically. If you choose “Manual,” the extension will generate new logos with artboards that are labeled Pantone, but the artwork will be the same color as your full-color logos and will need to be manually recolored with your pre-selected Pantone colors.

Additionally, if the final logo artwork that you set is created using Pantone colors already, Logo Package Express will automatically preserve those Pantone swatches and apply them to the Pantone variations when you generate print logos.

Inversion Settings

The inverted color scheme is useful for times when you want to put your logo on a dark color, and want some part of your logo (usually the type) to be white, but want other components to remain in color (usually the logo mark).

Logo Package Express has two methods for deciding which parts of your logo should be turned white. The first method is to check “Automatic” This method will simply keep the logo mark in its original color and turn the logotype and tagline white.

The second method is to check “Manual.” This will apply inversion rules to all of your set components and use a threshold value to determine which colors should be turned white.

A threshold value of 0 means that all colors from lightest in value to darkest in value will be turned to white. The closer the threshold value comes to 100, the darker a color has to be for it to be changed to white. Colors of a value that are lower than the threshold setting will retain their original color.

Let’s say you have checked “Manual” and a threshold of 50. This means that Logo Package Express will look at the colors of all components. If those colors have a value that is darker than 50, they will be converted to white. Colors with a value that is lighter than 50 will retain their original color.

Presets

The naming and scales tabs both allow you to save your settings as presets. In order to save a preset, simply make the changes you want to the fields and then select the menu icon next to the presets at the top of the tab. You can then select create preset. After you have created presets, you may manage them by clicking the menu icon again. You can then delete, reset, or update your presets.).

Additional Resources

For even more information about all the ways you can use Logo Package Express, check out all of my tutorials on The Logo Package YouTube channel or look at the FAQ page on The Logo Package website.

Grab a copy of Logo Package Express

If you read this whole how-to guide, but you don’t yet have the extension, you can download it right now!

Logo Package Express 2.0 box.

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